Innovation Beyond Apple

February 21, 2010

Apple Inc - Photo from my iBook
Image by Farid Iqbal via Flickr

By Les Berglass

Retail experiences, marketing platforms, partnerships are as important as new products.

When it comes to innovation, many executives in the consumer goods industry are chasing Apple. Who can blame them? While most retailers spent the holiday season slashing prices, Apple reported record earnings by enchanting audiences with iPhones. Now, as retailers try to re-engage consumers this year, executives are trying to replicate the “Apple thrill.”

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