Learning from the recession, the Japanese way

February 21, 2010

Skyscrapers of Shinjuku and Mount Fuji, view f...
Image via Wikipedia

by Hiroshi Makioka, Jean-Philippe Biragnet and Mike Booker

Driven by sophisticated consumers, Japanese companies are highly evolved as innovators. And they’ve been dealing with downturns since Japan’s financial crisis began in the 1990s. Demanding consumers and prolonged economic hard times have taught Japanese companies how to adapt, and some are emerging as winners.

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