Tupperware parties help reshape India’s kitchens

October 1, 2010

One of the Tupperware's Ultraplus line product
Image via Wikipedia

by Bain partners Ashish Singh and Satish Shankar
BusinessWeek Asia
Thanks to such products as the “roti keeper” and the “masala box,” Tupperware has become the leading kitchenware seller in the Indian market. Five decades after the “Tupperware party” was introduced in the US, the kitchenware brand’s unusual distribution strategy has proven to be a hit in the Indian market where the company has grown 30% a year since entering the market in 1996.
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