The rise of the networked enterprise: Web 2.0 finds its payday

December 27, 2010

McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.
Read more and listen to the podcast on the McKinsey Quarterly site »

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One Response to “The rise of the networked enterprise: Web 2.0 finds its payday”

  1. Shakti Saran Says:

    HBS Faculty on 2010’s Biggest Business Developments
    http://hbswk.hbs.edu/item/6596.html

    Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction. That’s one reason Time magazine just named Facebook founder Mark Zuckerberg Person of the Year.


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